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WRITING SOLUTIONS FOR BUSINESS
SARAH FLOYD
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Area of Expertise: |
Favorite Projects: |
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Book
Layout and Design
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Creation
of book layout on the computer, taking all text and photos and building
each chapter, page by page. Dozens of rounds of revisions and content
changes, extensive proofing, working with the author, printer and
editors. The book, The Performing Set, won the Golden Pen award by the
USITT (U.S. Institute of Theatre Technology), given annually to the
author of an outstanding, major, recent publication judged to be
significant in the field of design and production for the performing
arts. |
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Corporate Presentations |
Hired by
Peterbilt Motors Company since 1999 for the company’s annual Dealer
Meeting, creating presentations and extensive photo retouching work for
executive presentations to dealers from across the U.S. Working with
other designers, photographers, company general manager and chief
engineers to interpret content and create visuals to be presented to the
audience of dealers relaying information about the company, marketing,
manufacturing plant information and truck engineering updates on a
yearly basis. |
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Training CDs |
Creation
of all art, visual backgrounds, and design interface for three training
CD’s, in the areas of diamond, gold and shoe sales. Instructional CD’s
for the training of new personnel for sales in each of these
departments, with an online exam after training is completed. Worked
with training department in creating all graphics for content provided.
Worked with multimedia team providing all elements to be used for
creation of the interactive training material. |
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Paper Design |
Creation
of a line of printed laser paper designs. Given categories to create
illustrations to be printed on paper, sold in office supply chain.
Generated over 300 designs in themes ranging from party, Fourth of July,
golf, weddings, animals and more. Several designs were chosen, produced
and distributed for sale at Office Max stores. |
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Publications |
Print
production of a monthly community magazine in Cobb County GA titled the
East Cobber. Receive word documents, articles, photos, ads for each
issue, input into InDesign layout of the issue and prepare it for
printing output. Some ad creation, photo retouching, and some editing. |
Northwestern State University, Natchitoches, LA.
Bachelor Degree in Advertising Design, Sept,1987
Graduate courses for
Master of Art, Two Semesters, May 1990.
Stephen F. Austin State University,
Nacogdoches, TX.
Graduate courses for Master of Art program, Two
Semesters, 1989.
Collin County Community College Plano, TX.
Courses in
Strata Studio Pro and MacroMedia Director, 1994-95.
InDesign Workshop, Art
Institute Atlanta, December 2005
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Graphic Design |
Newsletters |
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Page and Web Design and Layout |
Logos & Company Branding |
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Interactive Graphics |
Brochures & Marketing Materials |
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Visual Concepts |
Letterhead & Stationery |
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Illustrations |
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